QUALIFICATIONS SUMMARY
Over 25 years of experience as a versatile copywriter, content writer, and editor for both established and developing brands
Industries served include martech, fintech, finserv, social media marketing, legal marketing, insurance, and internet privacy
Problem-solver, pro relationship-builder and collaborator
Experience managing multiple ongoing projects with aggressive deadlines
WORK EXPERIENCE
GODADDY February 2024 - Present
Senior Copywriter (Contract)
Strategized B2B messaging in multiple formats across integrated marketing campaigns for GoDaddy’s Commerce vertical
Executed messaging for promotional campaigns that target prospects in specific industries—including automotive service, retail, and quick-service restaurants—at various stages of the funnel
Collaborating with partners in Marketing and Sales to ensure optimal messaging execution and timely asset delivery
Formats include: video scripts, product pages, animated ads, blog posts.
VARIOUS CLIENTS April 2023 - February 2024
Freelance Writer / Editor
Case studies, product sheets, blog posts, email campaigns, and video editing for B2B Intent data provider Bombora (topics include digital marketing strategy, lead generation)
Blog posts, web copy, and email campaigns for social media automation platform dlvr.it (topics include content strategy, brand persona, gamification, and more)
Blog posts for legal marketing firm LegalRev (specialties include immigration, family, workers compensation, elder care, and bankruptcy)
CORPAY January 2022 - December 2022
Marketing Copywriter
Created B2B messaging in multiple formats across digital marketing campaigns, and drove messaging strategy for Corpay Payment Automation group (formerly Nvoicepay)
Collaborated with Marketing, Sales, Leadership and other teams to rebrand Nvoicepay as Corpay
Launched and produced episodes of Corpay’s monthly Fintech in Focus podcast
Worked with creative team to ensure tactical alignment, drive strategy, and ensure quality control
Wrote operational documentation including messaging strategy, style guide, and claims library
Formats included: email campaigns, product pages, web copy, blog posts, white papers, case studies, etc.
NVOICEPAY December 2018 - December 2021
Marketing Copywriter
Created B2B messaging in multiple formats across digital marketing campaigns, and drove messaging strategy for payment automation provider (later rebranded as Corpay)
Executed messaging for promotional and nurture campaigns targeting prospects in specific industries—automotive, construction and healthcare—at various stages of the funnel
Collaborated with partners in Marketing and Sales to ensure optimal ABM messaging standards and timely delivery of creative assets
Worked with creative team to ensure tactical alignment, drive strategy, and ensure quality control
Contributed to campaigns that resulted in 12% increase in sales to automotive segment
Formats included: email campaigns, product pages, web copy, blog posts, white papers, case studies, etc.
VARIOUS CLIENTS March - December 2018
Freelance Writer
Wrote and edited public relations material for investment firm Mercer Advisors
Wrote blog posts for legal firms via Upsource marketing agency
Wrote and edited content for PR Hacker creative agency
ADVANTIS CREDIT UNION March 2017 - March 2018
Senior Copywriter / Creative Strategist
Delivered messaging as sole copywriter for in-house digital creative team
Wrote for integrated marketing campaigns for all products and service offerings including Checking, Savings, Loans, Mortgages, Online & Mobile Banking, Wealth Management
Collaborated with visual designer and marketing team to strategize campaigns, and deliver and publish assets on deadline to meet credit union objectives
Formats included: web pages and hubs, banners, promotional emails, video and radio scripts, direct mail letters, take-ones, postcard mailers, newsletters, posters, print ads
STANDARD INSURANCE COMPANY July 2016 - December 2016
Contract Copywriter / Proposal Content Manager
Delivered B2B and B2C copy in various formats for multiple segments as part of in-house creative team
Supported Group Life, Disability, Supplemental and Retirement products teams
Enabled Sales teams by creating and managing content for proposals, presentations and information requests
Formats included: presentations, proposal collateral, executive summaries, online brochures, flyers, trade show collateral, print ads, emails
BANK OF AMERICA October 2009 - March 2016
Senior Copywriter / Content Strategist
Delivered copy as sole copywriter for in-house digital creative team for two years
Wrote for integrated marketing campaigns across numerous lines of business, including Online Banking, Home Loans, Investments & Retirement, Credit Products
Collaborated with art directors and account executives to deliver assets to in-house marketing partners on accelerated deadlines
Formats included: landing & interstitial pages, banners, targeted ads, email blasts, online videos
TRUSTe (B2B privacy-services provider) March 2009 - September 2009
Contract Content Manager / Copywriter
Managed content strategy as part of major site redesign
Worked with cross-functional team to strategize & write marketing content for new products
Wrote other requisite collateral targeting small business, enterprise and consumers
Formats included: all web copy & content formats, navigation, white papers, reports, product briefs, case studies, targeted email, press releases
BANK OF AMERICA March 2007 - October 2007
Senior Copywriter- Contract
Wrote online marketing communications for Bank of America's Online Banking initiatives
Generated collateral for various campaigns on quick turnaround
Collaborated with in-house design team to optimize creative presentation
Formats included: landing & interstitial pages, banners, targeted ads, announcements
PAYPAL March 2004 - March 2007
Senior Copywriter
Shaped strategy and marketing communications for PayPal's B2B and Consumer realms
Delivered campaign copy for Merchant Services, Developers and Financial Products
Served as sole copywriter for launch of PayPal Mobile and other initiatives
Formats included: landing & interstitial pages, emails and newsletters, print brochures, industry show panels, packaging