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QUALIFICATIONS SUMMARY

  • Over 25 years of experience as a versatile copywriter, content writer, and editor for both established and developing brands

  • Industries served include martech, fintech, finserv, social media marketing, legal marketing, insurance, and internet privacy

  • Problem-solver, pro relationship-builder and collaborator

  • Experience managing multiple ongoing projects with aggressive deadlines

 

WORK EXPERIENCE

 

GODADDY February 2024 - Present
Senior Copywriter (Contract)

  • Strategized B2B messaging in multiple formats across integrated marketing campaigns for GoDaddy’s Commerce vertical

  • Executed messaging for promotional campaigns that target prospects in specific industries—including automotive service, retail, and quick-service restaurants—at various stages of the funnel

  • Collaborating with partners in Marketing and Sales to ensure optimal messaging execution and timely asset delivery

    Formats include: video scripts, product pages, animated ads, blog posts.

VARIOUS CLIENTS April 2023 - February 2024
Freelance Writer / Editor

  • Case studies, product sheets, blog posts, email campaigns, and video editing for B2B Intent data provider Bombora (topics include digital marketing strategy, lead generation)

  • Blog posts, web copy, and email campaigns for social media automation platform dlvr.it (topics include content strategy, brand persona, gamification, and more)

  • Blog posts for legal marketing firm LegalRev (specialties include immigration, family, workers compensation, elder care, and bankruptcy)

CORPAY January 2022 - December 2022
Marketing Copywriter

  • Created B2B messaging in multiple formats across digital marketing campaigns, and drove messaging strategy for Corpay Payment Automation group (formerly Nvoicepay)

  • Collaborated with Marketing, Sales, Leadership and other teams to rebrand Nvoicepay as Corpay

  • Launched and produced episodes of Corpay’s monthly Fintech in Focus podcast

  • Worked with creative team to ensure tactical alignment, drive strategy, and ensure quality control

  • Wrote operational documentation including messaging strategy, style guide, and claims library


    Formats included: email campaigns, product pages, web copy, blog posts, white papers, case studies, etc.


NVOICEPAY December 2018 - December 2021
Marketing Copywriter

  • Created B2B messaging in multiple formats across digital marketing campaigns, and drove messaging strategy for payment automation provider (later rebranded as Corpay)

  • Executed messaging for promotional and nurture campaigns targeting prospects in specific industries—automotive, construction and healthcare—at various stages of the funnel

  • Collaborated with partners in Marketing and Sales to ensure optimal ABM messaging standards and timely delivery of creative assets

  • Worked with creative team to ensure tactical alignment, drive strategy, and ensure quality control

  • Contributed to campaigns that resulted in 12% increase in sales to automotive segment


    Formats included: email campaigns, product pages, web copy, blog posts, white papers, case studies, etc.




VARIOUS CLIENTS March - December 2018
Freelance Writer

  • Wrote and edited public relations material for investment firm Mercer Advisors

  • Wrote blog posts for legal firms via Upsource marketing agency

  • Wrote and edited content for PR Hacker creative agency




ADVANTIS CREDIT UNION                                                                                                            March 2017 - March 2018

Senior Copywriter / Creative Strategist

  • Delivered messaging as sole copywriter for in-house digital creative team

  • Wrote for integrated marketing campaigns for all products and service offerings including Checking, Savings, Loans, Mortgages, Online & Mobile Banking, Wealth Management

  • Collaborated with visual designer and marketing team to strategize campaigns, and deliver and publish assets on deadline to meet credit union objectives


    Formats included: web pages and hubs, banners, promotional emails, video and radio scripts, direct mail letters, take-ones, postcard mailers, newsletters, posters, print ads



STANDARD INSURANCE COMPANY                                                                                                   July 2016 - December 2016

Contract Copywriter / Proposal Content Manager 

  • Delivered B2B and B2C copy in various formats for multiple segments as part of in-house creative team

  • Supported Group Life, Disability, Supplemental and Retirement products teams

  • Enabled Sales teams by creating and managing content for proposals, presentations and information requests

Formats included: presentations, proposal collateral, executive summaries, online brochures, flyers, trade show collateral, print ads, emails

 

BANK OF AMERICA                                                           October 2009 - March 2016
Senior Copywriter / Content Strategist  

  • Delivered copy as sole copywriter for in-house digital creative team for two years

  • Wrote for integrated marketing campaigns across numerous lines of business, including Online Banking, Home Loans, Investments & Retirement, Credit Products

  • Collaborated with art directors and account executives to deliver assets to in-house marketing partners on accelerated deadlines 

Formats included: landing & interstitial pages, banners, targeted ads, email blasts, online videos
 

TRUSTe (B2B privacy-services provider)                                                                                              March 2009 - September 2009          
Contract Content Manager / Copywriter  

  • Managed content strategy as part of major site redesign

  • Worked with cross-functional team to strategize & write marketing content for new products

  • Wrote other requisite collateral targeting small business, enterprise and consumers 

Formats included: all web copy & content formats, navigation, white papers, reports, product briefs, case studies, targeted email, press releases

BANK OF AMERICA                                                                                                                                 March 2007 - October 2007
Senior Copywriter- Contract

  • Wrote online marketing communications for Bank of America's Online Banking initiatives

  • Generated collateral for various campaigns on quick turnaround

  • Collaborated with in-house design team to optimize creative presentation 

Formats included: landing & interstitial pages, banners, targeted ads, announcements

 

PAYPAL                                                                                                                                                     March 2004 - March 2007
Senior Copywriter  

  • Shaped strategy and marketing communications for PayPal's B2B and Consumer realms

  • Delivered campaign copy for Merchant Services, Developers and Financial Products

  • Served as sole copywriter for launch of PayPal Mobile and other initiatives 

Formats included: landing & interstitial pages, emails and newsletters, print brochures, industry show panels, packaging